Janette is co-founder and partner of Hot Ice Media, a firm specializing in digital and Flipboard marketing. She also leads Flipboard For Business and EDU, an online community for marketers, publishers, educators and business owners leveraging the power of Flipboard to educate, and build awareness for their education centers and businesses.
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“Surf”ing with Flipboard’s New and Exciting Platform
Yes, I saw it, tried it, and was sold on it! Flipboard can accomplish many functions, not to mention drive traffic to your website. What could be better? Flipboard recently introduced its newest addition, Surf, and I was invited to beta-test it.
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A Travel Publisher’s Guide to Flipboard
There are many ways to position your Flipboard magazines for traffic. Take a hard look at your publication(s). What are you offering? You might have a lot of content on Asia travel. You have covered a vast region that includes not only countries but also culture, food, transport, and more. Turn these categories into a…
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Embrace the Fediverse: Benefits of Flipboard and Mastodon
This article is not about singing the “Bird” Blues but about embracing the Purple Elephant! Yes, for those of you who are on Mastodon, you know what I am talking about. Those that aren’t, welcome onboard! You are going to experience an intimate “SAFE” crowd willing to engage and enjoy mutual experiences.
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Flipboard Readers: Why They Matter and How They Drive Engagement
Your flips matter more than you realize. Your objective is to build your community of readers. Now that search engines are changing the way we consume content. It’s more important than ever to understand Flipboard readers. Content for Flipboard is very different from a keyword-rich blog written for search. On this platform, your followers dictate…
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How to Boost Traffic Using Flipboard’s Popular Topics
Traffic is imperative! To keep your readers interested, you have to think outside the box. Keeping up with the trends requires using imagination and all the tools available. Flipboard is no different. You must create content that resonates with the platform’s engaged audience to stay on top of emerging trends.
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How to Use Flipboard Magazine Formats to Boost Traffic
Your publication begins with a Flipboard magazine. In this article, I share the three magazine formats that will take your publication to the next level with best practices for creating and sharing each one.